SIGN UP HERE! Amazon is a great place to sell books, but most authors don’t realize that Amazon has an internal sales machine that will actually help you market your book, for free, if...
Category: book sales
What Authors can Learn From the Promotion of Anchorman II, Starring Will Ferrell as Ron Burgundy by Scott Lorenz
Think like Ron Burgundy and consider some non-traditional marketing methods to get your book on the radar.
Every month I get a large envelope in the mail with a happy check made out to me. This month it was over $70. The money was for the sales I made selling my audiobooks. I didn’t even do any marketing! Are you interested in some extra cash?
Here’s a quick check-list of items to bring with you if you have a display table to sell your books at a book fair or presentation.
Why E.L. James’ 50 Shades of Grey is Popular and How You, Too, Can Be a Bestselling Author (Pt. 1 of 2)
I’ve heard a lot of erotica writers say, “I don’t get it! Why is 50 Shades of Grey so Popular?” Many of us get our panties in a bunch, jealous that someone else’s first-time work of erotica can be a national bestseller. The truth is, what Erika Leonard, aka E.L. James, did can be a guide for all of us fiction authors, and you, too, can become a bestselling author.
The nightmare among authors is to get a bad review. One star reviews can be horrible. Especially the seemingly well-written and intelligent bad reviews – “seemingly” because the information is false or misleading – that kill sales. But if you just follow these seven steps, you can overcome some bad reviews.
Say you have a jar full of rocks, pebbles, and sand. Each rock, pebble, and grain of sand represents a step you can take to being a bestselling author, a full jar. Some steps take more time than others, some cost more money to do, but time and money are not a reflection of the size of the stones. Instead, the size refers to how effective each step is in reaching your goal. If you only have the time and money to put in 7 things, doesn’t it make sense that you should focus on the ones that are large rocks instead of the tiny pebbles?
Many authors think getting their work published in an anthology is great for visibility. They’re right. But not for the reason they think. If you self-publish, you then tell all your friends and family about the book. But with an anthology, you now have all the contributing authors tell all their friends and all their families about the book. The amount of people who hear about the anthology and see your published name can be ten times as many!
I thought that if I made my ebook have a layout exactly like my print book, that would be enough to make my ebook sell well. The truth is, by going from print to ebook, I made the layout identical and that was a mistake. I missed out on making news of the release of my ebook spread like wildfire, and I missed out on making sure I got plenty of good reviews from my ebook sales. If I had just added a few extra components to my ebook layout, I could have made more sales and received more reviews.
How to write and get great reviews, with examples of a book review. A lot of authors think that getting many five-star ecstatic reviews will help make more book sales, so they get their family and friends to post rave reviews. The problem is that browsing readers can detect false praise a mile away, so if you just help guide the reviewer on how to sound authentic, your reviews will in fact help you make more sales of your books.
On Facebook, I’ve seen a lot of authors (myself included) asking for tags and likes on their Amazon sales page.
Waste of time.
Though it’s seductively simple to ask friends and followers to tag and like your Amazon page, there are better marketing methods to request from your friends and followers that are just as simple and take just as much time.