February 3rd, 2012 | by Beth Barany

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Market Your Book With Online Ads: A Good Choice?

Reach your target audience with online ads

Welcome to Artist Entrepreneur Fridays, where we focus having a successful author career from the business and strategic perspectives. This week I have guest post from Tak Shiota, a Social Media Consultant with FriesenPress, leading the company’s social media efforts. He also trains authors on social media strategies. FriesenPress is a fee-for-service self-publisher. Tak analyzes whether or not using online ads to market your books is a good choice. Read on!

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Are online ads a good choice for authors?

First, a word of warning — buying an ad doesn’t guarantee success. In fact, if you don’t do it right it will cost you a tremendous amount of money, with little to no return.  read more »»


Categories: artist entrepreneur, book marketing, Book Promotion

February 1st, 2012

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Write a Bestselling Novel Using the Dan Brown Factor

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Thousands of brilliant writers have books out there but their readers aren’t buying. In order to become a bestseller, Ezra Barany, author of the bestselling thriller The Torah Codes, says the question worth asking is, “What would Dan Brown do?”

January 27th, 2012

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Copyright 101 for Authors

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Welcome to the monthly series on legal issues for authors to empower you, the artist entrepreneur. Today we focus on trademark protection for fictional characters from our monthly guest columnist, Kelley Way, a lawyer specializing in literary law and other aspects of law.

January 26th, 2012

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Who Was that Masked Stranger? Build Characters with Action and Motivation

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This post on craft is the first of several monthly posts by new monthly guest columnist, Kay Keppler, that we’ll be publishing here on the Writer’s Fun Zone. Today she’ll share with us how to build characters with action and motivation.

January 25th, 2012

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How to Write the Perfect Pitch to Sell Your Novel In Person

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Welcome to our weekly guest column by Ezra Barany, the Book Mentor and author of the bestselling novel The Torah Codes. He offers indie novelists important tips, entirely under our control, to help our books be discovered by readers all over the world. This week he focuses on how to write the perfect pitch to sell your novel in person.

January 18th, 2012

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3 Elements of a Good Book Title That Sells

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Welcome to our weekly guest column by Ezra Barany, the Book Mentor and author of the bestselling novel The Torah Codes. He offers indie novelists important tips, entirely under our control, to help our books be discovered by readers all over the world. This week he focuses on the three elements of a good book title that will help your book sell.

January 13th, 2012

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Artist Entrepreneur: G for Goals — The Artist’s Alphabet Guide to Writing About Your Art by Aletta de Wal

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Welcome to Artist Entrepreneur Fridays, where we talk about the fun, wild and scary ride of succeeding as an artist entrepreneur of all stripes and types and mediums. Welcome back guest columnist, Aletta de Wal. This week it’s about goal setting — essential keys to business and artistic success. Enjoy!

January 11th, 2012

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How to Hook Your Readers and Increase Your Book Sales

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Welcome to our weekly guest column by the Book Mentor and author of the bestselling novel of The Torah Codes, Ezra Barany. He offers indie novelists two important tips, entirely under our control, to help us increase book sales. A lot of indie authors think that as long as they write a well-written novel, their book will become successful and they’ll make a million bucks in the first month. But the reality is…

January 9th, 2012

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Featured Indie Author of Speculative Fiction: Kristina Meister

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This week’s Featured Indie Author is speculative fiction author, Kristina Meister. Her work is tinged with horror, science, and mythology and crosses boundaries to make us think.

January 6th, 2012

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4 Ways To Develop Your Authentic Voice For Book Marketing Success

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Welcome to Artist Entrepreneur Fridays, where we focus having a successful author career from the business and strategic perspectives. This week I have another guest post from Matthew Ashdown, Book Promotion Specialist with FriesenPress. FriesenPress is a fee-for-service self-publisher. Matthew offers 4 ways to develop your authentic voice for your book marketing success.

January 4th, 2012

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Make Your Own Book Trailer Video for More Book Sales

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http://www.youtube.com/watch?v=zVNTdWbVBgc”

What is a book trailer? Chopped ham? No! It’s chopped steak! Just kidding. It really is chopped ham. It’s also a term coined by Sheila English to describe a video that promotes a book in very much the same way a movie trailer promotes a movie.

December 30th, 2011

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No Excuses: Get to Your Writing

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Welcome back to the Friday Artist Entrepreneur column. Today I tell it like it is. Even though there are no excuses about getting to my writing, boy do I have them.

December 29th, 2011

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How Do You Make a Dragon Real?

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Welcome to our regular column from author and guest columnist, Bobbye Terry. In this column, she shares about how to help your reader suspend disbelief and make the reader feel like she is really there.

December 28th, 2011

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7 Ways I Got on the Amazon Bestsellers Lists

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How Amazon bestseller and award-winning author of the thriller, The Torah Codes, Ezra Barany, really got on the bestsellers’ lists.

December 26th, 2011

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Featured Fantasy Indie Author: Anastasia V. Pergakis

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This week I interview the author of Cleanse Fire, SWAT meets The Lord of the Rings, by Anastasia V. Pergakis. Comment to participate in her giveaway! Details below. Enjoy!